About the job:

We are looking for an experienced performance driven copywriter to join our team. As a direct response copywriter, you will be responsible for upholding a brand voice while creating customer-facing content that is compelling enough for the customer to take action. Copy should strategically engage audiences, include a high-level of persuasion, and meet or exceed key performance indicators. This includes but is not limited to emails, paid social media, digital ads, and website landing pages. This role is part of the creative team and will report to the Creative Director.

What we’d like to see from you:

The ideal candidate for this role will be a team player at heart and have a solid interest in communications, performance creative, advertising, and how each informs one another. The copywriter should be a creative wordsmith that loves writing as well as the big ideas they represent. This person will collaborate with teams across the global organization, work with a vast array of clients, and should not be afraid to share their ideas, no matter how big or small.

Our industry naturally moves quickly so the copywriter should be comfortable working efficiently and be able to present and discuss their ideas. They will need to be able to work on their own or with the creative team to bring concepts and campaigns to life. This person should have excellent communication skills and be confident in presenting both internally and externally.

Always leading with creativity, it is important that this person is resourceful and investigative, creative, and a conceptual thinker.

You Will

  • Concept, write, and deliver engaging creative work
  • Develop great email and paid social creative that performs well and prompts a direct response
  • Have a deep understanding of direct response best practices and channels
  • Brainstorm creative and innovative ways to engage with customers and prospects
  • Write clear, confident, persuasive, and compelling copy for each stage of the customer journey
  • Write messaging variations specifically addressing different audience segments
  • Understand, apply and stay current on performance best practices using active, action-oriented copy with a clear call to action
  • Understand campaign results and how to optimize messaging based on performance
  • Have experience across digital advertising, social and content development 

  • Write messaging within client tone and voice guidelines
  • Proofread and validate all content for accuracy

Working with us:

In this role, you will be able to show off your creative skills and continue to refine your capabilities. This person should be eager to learn obsessively about consumer psychology and high-performing copywriting techniques. We are looking for someone who desires success and will positively impact and influence creative group culture.

The copywriter will translate client strategy, business goals, and objectives into engaging and persuasive action-oriented content. You will work closely with project managers, developers, and other creatives to achieve desired project goals.

You will also have the ability to work with a diverse array of clients, some including: Google, HBO, Amazon, Target, Disney, and Toyota. For a better understanding of our clients and projects, please review our work.

About the company:

Incubeta is a creatively-led digital marketing company specializing in data-driven advertising, branded content, and digital experiences. We are specialists devoted to delivering performance through creative and audience alignment.

Through our expertise in the digital ecosystem and the technology that enables us, we push our projects to the next level by marrying high-touch creative with unique web and mobile experiences, sophisticated digital advertising, engaging animations, and custom social media campaigns.

Requirements:

  • A degree in Communications, English, Advertising, or a related field
  • You have 3 to 5 years of writing high-output direct response experience
  • Proven track record of writing performance-driven copy
  • Experience writing emails and direct response copy
  • Superb writing skills and extremely attentive to detail
  • Exceptional communications skills
  • A good sense of humor and high-level persuasion skills
  • You are organized and can manage your time effectively to meet deadlines
  • You bring fresh, creative ideas to the table

Preferred:

  • Agency experience
  • Both B2B and B2C experience
  • Located in Los Angeles or Southern California

Application Requirements:

  • Resume
  • Cover Letter
  • A portfolio of performance and direct response work