About the job:
We are looking for an experienced copywriter to join our team who can knock out clear, clever copy. As a senior copywriter, you will be responsible for conceptualizing campaign ideas and developing highly-engaging copy for those campaigns. You will work across a variety of channels including email, push and in-product as well as paid digital, digital video and social. Do you have the passion and gusto? A proactive, positive attitude is an absolute must.
You will:
- Concept campaign ideas that help grow businesses and raise brand awareness
- Develop highly-engaging copy for campaigns, across a variety of channels including email, push and in-product as well as paid digital, digital video and social
- Leverage clients’ tone of voice, brand book and style guidelines in unique ways, while ensuring creative work is on brief and on brand
- Present creative work and generate excitement around your work and be the creative voice in the room
- Write clear, confident, compelling copy for each stage of the customer journey
- Write messaging variations specifically addressing different audience segments
- Understand, apply and stay current on performance best practices using active, action-oriented copy with a clear call to action
- Understand campaign results and how to optimize messaging based on performance
- Have experience across digital advertising, social and content development
- Proofread and validate all content for accuracy
What we’d like to see from you:
The ideal candidate for this role will be a team player at heart and have a solid interest in communications, creative, advertising, and how each informs one another. The copywriter should be a creative wordsmith that loves writing as well as the big ideas they represent. This person will collaborate with teams across the global organization, work with a vast array of clients, and should not be afraid to share their ideas, no matter how big or small.
Our industry naturally moves quickly so the copywriter should be comfortable working efficiently and be able to present and discuss their ideas. You will need to be able to work on your own or with the creative team to bring concepts and campaigns to life. This person should have excellent communication skills and be confident in presenting both internally and externally.
Always leading with creativity, it is important that this person is a resourceful, creative, and conceptual thinker.
Working with us:
In this role, you will be able to show off your creative skills and continue to refine your capabilities. This person should be passionate about learning and will stay up to date with the latest technology and trends in the digital marketing space. We are looking for someone who is looking for success and will positively impact and influence creative group culture.
The copywriter will translate client strategy, business goals, and objectives into engaging stories. You will work closely with project managers, developers, and other creatives to achieve desired project goals.
About the company:
Incubeta is a creatively-led digital marketing company specializing in data-driven advertising, branded content, and digital experiences. We are specialists devoted to delivering performance through creative and audience alignment.
Through our expertise in the digital ecosystem and the technology that enables us, we push our projects to the next level by marrying high touch creative with unique web and mobile experiences, sophisticated digital advertising, engaging animations, and custom social media campaigns.
Requirements:
- You have 5 to 8 years of writing, creative strategy, content strategy, or editorial role environment (preferably working on digital campaigns)
- Experience collaborating with visual designers and content strategists
- Superb writing skills and have a good sense of humor
- Exceptional communication and organization skills
Preferred:
- Agency experience
- Both B2C and B2B experience
- Experience with consumer finance
- Degree in English, Journalism or Communications
- Located in Los Angeles or New York
Application Requirements:
- Resume
- Online portfolio of work that demonstrates conceptual ideas, marketing, process and solutions